Contents 4
The everyday phrase for enhanced listings – product, review, recipe. Google’s current term is rich results.
What are rich snippets?
Rich snippets are a form of, and a colloquial name for, enhanced result displays. Google supports concrete markup types for them. The current word in Google’s documentation is rich results.
What does Google document?
Review snippets, product information, recipe details and similar enhancements are documented against specific types. The path is the same: required properties, quality guidelines, Rich Results Test, Search Console enhancement reports.
What is this based on?
Because those displays are the same family as rich results. The name is older. The mechanism is documented.
What does not follow?
Do not treat “rich snippets” as a second, separate lever. Check the live feature list before you mark a page up for a display Google has retired.
Next in this set Rich Results · SERP Real Estate · Click-Through Rate
Elsewhere on this site Entity grounding · Semantic search · Named entity recognition · Client-side rendering check · Large language models · Answer engine optimization · Generative engine optimization · Evidence · E-E-A-T