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Markup can make a page eligible for enhanced search displays. Eligibility is not an appearance.
What are rich results?
Rich results are enhanced search displays Google can show when a page uses a supported structured-data type and meets the required properties and quality guidelines. Images, ratings, prices, breadcrumbs, dates, recipe facts, job details – the extra elements vary by type.
What does Google document?
Structured data is a standardized format for providing information about a page and classifying the page content. When a type is supported, the page may appear with the corresponding enhancement. Google decides whether to show it. Features are withdrawn. The June 2025 simplification of the results page retired several lesser-used displays and stated that rankings were unaffected.
What is this based on?
Because eligibility for those displays is the purpose Google writes down. The test is the Rich Results Test. The follow-up is the enhancement report in Search Console.
What does not follow?
- A green test is not a live rich result.
- A retired type is not a rich result waiting to return.
- Markup injected only after JavaScript runs can pass a rendering validator and still be absent from the HTTP body.
Next in this set Rich Snippets · SERP Visibility · SERP Real Estate
Elsewhere on this site Entity grounding · Semantic search · Named entity recognition · Client-side rendering check · Large language models · Answer engine optimization · Generative engine optimization · Evidence · E-E-A-T