Basic Information about SEO from 2023 on

This is what to know about SEO from 2023 on: Former lexical search engines like Google and Bing became semantic search engines. So, you have to become a specialist in Semantics, in Linguistics and Information Retrieval. If you do not have the experience in semantic SEO, you can hire someone who does.

What is SEO?

SEO is the abbreviation of “Search Engine Optimization”, an online marketing technique.

Does SEO mean “optimizing search engines”?

No. SEO doesn’t mean optimizing the search engine itself. The misleading acronym “SEO” was created in the end of the 1990s. It was the time when search engines were at their beginning (lexical search). SEO’s could manipulate the Search Engine Result Pages (SERPs) by techniques like massive link building and keyword stuffing. In the late 90s and early 2000s, the idea was to work with SEO tricks and methods called Black-Hat SEO.

What forms of SEO exist from the concept perspective?

There are 2 main forms of SEO are On-Page SEO and Off-Page SEO.

What is the difference between On-Page SEO and Off-Page SEO?

On-Page SEO takes place on the own web-server or hosting – for Off-Page SEO, external sources are needed.

What is the core goal of all SEO today – from 2023 on?

The core goal of comprehensive ans successful SEO should be, to make it simple and cheap for search engines to detect (information retrieval) and present (rank) the verifiable best results on the first page of the Search Engine Result Pages (SERPs). In the Google E-E-A-T guidelines, you will find some detailed description. The true sense and task of “SEO” is to give immediately satisfying and reliable answers to people who search the web for answers, solutions, services, and products.

What is the best search result?

The best search result regarding for both search engine users and search engine developers is: “The most comprehensive, understandable and cost-effective information format to store (index) and present (rank) on the World Wide Web.” This is where two expectations meet. Search engines want to deliver the best content to the users – and the users want to receive it.

What is also important about SEO?

Deep knowledge about the search engine’s way of working and “thinking” is one of the most important assets to get for SEO. There are many aspects SEO specialists and agencies spot on.

What is the “best” search result from the online marketeer’s perspective?

In contrast to the search engine developers, many or most online marketeers think and act from the service or product perspective. This leads to the attempt of influencing and manipulating the Search Engine Result Pages (SERPs) by “SEO Techniques”. Online marketing aims to “outrank” the competitors. This often leads to a lack of the answer quality and the lack of user orientation. Read more about the best search results.

What are the best SEO techniques for the future of online marketing – 2023 and later?

The best SEO technique is to create for both search engines and users the ultimate one-stop-solution for a problem or demand by defining the whole context of all related topics and entities of a search term.

Do I need SEO consulting or a SEO agency for being successful on the web?

No, you do not necessary need external help for being successful on the internet. The core tasks of successful online marketing, you can manage by yourself: if you have the knowledge and the experience about semantic SEO.

What is the best content format for successful SEO?

The best content format for successful SEO depends on the task or the query. There is a running gag in the SEO scene. If Google engineers were asked about ranking factors or formats for SEO, the said: “It depends”. This is true. The user intent should define the content format. If someone searches the web for the bus timetables, he wants to see other results than a person searching for “methods of website optimization”.

The difference between ranking and delivering

If someone aims to rank a website or URL for a dedicated keyword or exact match phrase, there will be focus on the intention of the marketing (selling something).

But, if you focus on delivering information (without selling at once), you will develop a content that gives the reader high satisfaction for the explicit query and all relevant topics connected to the topic. If you want to create the best answers for more than one query and for more than one user intent, you will have to answer the whole set of related queries to the topic. This is where the concept of Topical Authority by Koray Tuğberk GÜBÜR comes into the place.

All queries related to a topic, have to be answered. More than that: You have to think of questions that might be asked to pull all answers out of a topic.

Why do SERPs look like they look?

Most SERPs present a mixture of similar results, because common (old school) SEOs are looking for outranking others for the sake of outranking. The new SERP design of Google and Bing will bring pages to the top that consist from complete information sets (search the web for Holistic SEO by Koray Tuğberk GÜBÜR) or go to

Next step in SEO

The next step is: Contact me.

Johannes Faupel
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