How to optimize search engine results
What is Search Result Optimization?
Unlike search engine optimization (SEO), Search Result Optimization is an editorial and journalistic process that begins independently of the Internet.
Search Result Optimization is about evidence
Search Result Optimization is about evidence, i.e., resilient numbers and data.
The first priority in search result optimization is journalistic research and the editorial, user-friendly preparation of information.
A lot of data cannot all be found online
A lot of data cannot all be found online, such as on PubMed.
Search result optimization starts before all the technical and semantic issues that will later play a role in SEO.
Search result optimization is important for YMYL topics- as they are in medical and
The problem of conventional SEO
Conventional SEO optimizes content based on the information that is already in the search engine index.
Thus, in large parts of the web, optimization takes place based on what already exists.
The confirmation bias in the SERPs