What is a Sponsored Tag within a Web Hyperlink?

A sponsored tag is a one-word description (rel=”sponsored”) in the website’s HTML-Code next to a weblink (link attribute). This description is only visible to the search engine. Google uses it to define that a link is commercial, such as paid advertisement or placement or related to sponsorship. If you set a sponsored link to this website, it could look like this:

(opening a-tag) href = “https://www.searchresultoptimization.com” rel=”sponsored”>”Here your anchor text.” (closing a-tag)

Johannes Faupel
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