Are there hidden SEO secrets?

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Are there hidden SEO secrets?

There is no such thing as a “hidden” SEO secret. SEO is a constantly evolving field. Best practices are regularly discussed and shared within the industry.

What are general SEO principles?

Here are some general principles that can help improve the visibility and ranking of your website in search engines:

Make sure your website is technically sound

This includes having a fast loading speed, proper URLs, and a responsive design that works well on mobile devices.

Create high-quality, unique content in a semantic relevant way

Search engines want to provide users with the most relevant and useful results, so having well-written, informative content is crucial. In Semantic SEO, it is crucial to give Google a big picture where the content of your niche fits.

Use relevant keywords and semantic context

Identify the terms that people are searching for and incorporate them into your content naturally.

And – even more important: Connect to the context where Google should place your content. Learn and use the methodology of Koray Tuğberk Gübür (Holistic Digital Expert).

Earn high-quality backlinks

Links from other reputable websites can help improve the authority and credibility of your site in the eyes of search engines. Earn those links by delivering the best content in your niche.

Use social media

Discuss the user’s needs in your channels. Do not talk about your product or service. Social signals, such as shares and likes, can help improve the visibility of your content.

Make your website mobile-friendly

More and more people are using their phones to search the web, so it’s important to make sure your site is easy to use on a small screen.

Use structured data

Structured data, also known as Schema markup, helps search engines understand the content on your website and provide more relevant results to users.

These are just a few of the many factors that can impact the visibility and ranking of your website in search engines. It’s important to stay up-to-date with the latest best practices and to continually optimize your site to improve its performance.

Test your SEO work

Run tests and learn from them. In the mainstream SEO media, you won’t find real news and insights.
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How to optimize search engine results

Why You May not Focus in SEO on Keywords Anymore: The Complex User Intent Matters

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A Keyword is a fraction of a problem or of a solution? “So what?” (Google says)

Search Engine Optimization has changed a lot over the years. And it will continue to change as search engines get smarter and users become more sophisticated. One of the biggest changes that every SEO have had to face in recent years is the focus on topics and queries, rather than keywords.

Why?

Because keywords are only a fraction of the intent someone has in mind when they type a query into Google or if they use the voice search.

Keywords are interchangeable, which means that you can’t just optimize for one keyword and expect to rank well for all related queries.

In order to rank well today, you have to understand the whole user intent and everything that is connected with it.

The user intent is much more than the assumed search intent.

Semantic search needs more than semantic splitters. Tell the whole story, where your customers come from and where they want to go

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