You can imagine the search engine results pages (SERP) as Google’s shop windows. If the title and the meta description contain relevant content, your website gets search engine traffic. The SERPs are built in real time, depending on the user’s search query and the search intent behind the keywords.
What is SEO and how it works
Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a single web page in search engine results pages (SERPs).
It is a component of online marketing and can be used to improve the organic search results of a website.
How SEO works step-by-step
SEO works by improving the visibility of a website or web page in search engine results pages through a number of techniques:
- Fixing any technical crawling problems
- Improving site speed
- Detecting search intention
- Setting structure
- Developing and optimizing the website content
- Writing titles
- Writing website copy
- Building quality inbound links
SEO must be well-planned and implemented as part of an overall online marketing strategy.
When done correctly, SEO can help a website attract more visitors from organic (unpaid) search result.
It can lead to increased sales and brand awareness.
It’s recommended to run only white hat SEO techniques for evergreen visibility and business.
[OK. This was so far the always seen in the SERP, thin SEO blah blah]
Searchresultoptimization – conversion is the goal – not a ranking for ranking’s sake
A Google Page 1 ranking can in some cases be like a beautiful storefront on a street where no one ever goes.
Therefore, your content has to deliver answers to multiple queries.
It has to tell the whole solution story, all positive effects that are caused by your solution.
SEO knowledge is still limited to factors how to rank in the SERPs.
In marketing, it’s all about becoming the #1 in the relevance set of target groups.
Google is ranking content pieces, excerpts. So it is crucial that every piece of your blog post gives the user full orientation:
- Where am I here on this website?
- What do I get here?
- Is this true and complete?
The organic search results should present the best content – but is this content really out there?
In this second, your SEO Success can start into a new era.
Think about what information interest your potential clients have.
Is your web page the best on the web about the user’s search query?
What do Search Engines treat as high quality content?
Perfect title tags and meta descriptions?
Internal links and external links to other relevant content?
The truth is: Search engines discover a wide range of user’s engagement.
They track the way on the page the user visits after clicking one of the search results
People search solutions on the web, not keywords
Commercial and informational web pages have to present quick answers in a few words, if a small amount of word is enough.
Search engines work not by stupidly counting the number of words on web pages.
To what discovery will your content lead?
What is the user’s change result behind the search result?
What is the result a person receives after using your information, buying your product or booking your service?
Why keyword research is just a part of the SEO work
Search engine marketing, which contains SEO, is way more than content production among certain keywords.
Relevant keywords are still important. More essential is the context of a query.
This website is about optimizing the search results, not the search engine
As a copywriter, I have often been asked about successful SEO strategy, what keyword research tool I do recommend.
Consider that no one searches for websites but for solutions
People who really optimize Search Engines are the engineers at Google, the Quality Rater Teams (the German freelance SEO & Google consultant Jonas Weber had worked for Google).
What are the most common searches on “SEO”? What is highly rated about “Search Engine Optimization”?
Here are some quick definitions about SEO and similar topics – like most Websites explain.
Do you want to learn everything about SEO, head over to LearningSEO.io – A Roadmap with Free Guides & Tools
(Are you interested in what’s behind SEO, change to Search Result Optimization)
What is SEO?
Search Engine Optimization, or SEO for short, stands for a wide range of methods and processes to improve the findability of your website in search engine results (SERP).
SEO can be applied across all major players like Google, Bing, Yahoo, DuckDuckGo, who play an important role when people do searches on their site due apposing them with other websites that may offer similar products but not necessarily better ones based off some ranking factor(s).
What are ranking factors?
Ranking factors are the variables that search engines use to rank results from most relevant up until your screen. Search engines understand the search intent better from day to day.
Ranking them means you can understand how one factor will affect another, which would be helpful if Google starts penalizing sites with bad content or links for example!
Forget about amp – accelerated mobile pages. Google said: outdated
Internal links are essential for a good User Experience. The internal linking is a part of on-page optimization. Easily done – with a high impact on SEO success.2
What is SEO Marketing?
SEO Marketing is a word combination of SEO and Marketing. This connection comes from the belief that SEO is some kind of marketing.
In fact, SEO is part of Online-Marketing.
What is SEO Optimization?
SEO Optimization is a pleonasm. In SEO there is already “optimization”.
Newbies double the word without adding any sense.
Why this website is about Search Result Optimization?
All SEO work and all Content Marketing should have just one goal – adapted to trillions of search queries on the web:
- To serve the best answer to a certain question.
- The question can be informational, navigational, transactional, commercial, local and so on.
- The search intent can be different from the wider user intent.
- That’s what this website is all about.
And – last but not least: I do strongly recommend to book me as a freelance consultant a copywriter for your internet success. In case you already know you will ask me for help: write an e-mail to email@example.com
First, read Google’s Quality Rater Guidelines
Download the PDF file.
Understand that it’s the result that counts – never any “SEO tricks”.
Book me as a systemic content consultant and copywriter (I am based in Germany and work worldwide) if you want to improve the results you deliver on the web for specific search queries of concrete users. Turn them (the users) into leads and then into customers.