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Sentiment analysis scores the tone. The reason sits in the free text nobody reads.

A dashboard of positive and negative tells you the weather, not the cause.

Sufficient consensus

Sentiment analysis classifies text as positive, negative or neutral, with aspect-based variants that attach sentiment to specific features. It is applied to reviews, support tickets and social posts.

At scale it reliably detects direction and change.

What the result pages leave out

These belong to the subject. People ask about them. They are missing from the agreed coverage.

  • The specific complaint. A negative score is actionable only after someone reads the sentence that produced it.
  • Silence from the disappointed. Most dissatisfied people say nothing at all, so the corpus over-represents the vocal.
  • Neutral is the largest and least examined class. Factual descriptions of a failure are frequently classified as neutral.
  • Irony and understatement. Both are common in exactly the cultures and industries where the stakes are highest.
  • Satisfaction that did not last. Sentiment is captured at one moment. The verdict that matters arrives months later.

What people actually want to know

  • What exactly are they unhappy about?
  • Who is not writing to us at all?
  • What is in the neutral pile?
  • Do the people who praised us six months ago still use the product?

Read fifty of the actual sentences. The chart tells you that something happened. The sentences tell you what.

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