What are long-tail keywords?

Long-tail keywords are specific and detailed keywords or phrases that are used in search queries. These keywords are typically longer and more specific than more general, short-tail keywords, and they are often used to target a particular product, service, or topic. For example, a short-tail keyword might be “dog food”, while a long-tail keyword might be “organic grain-free dog food for small breeds”. Because long-tail keywords are more specific, they are often less competitive and easier to rank for in search engine results pages. They can also provide more detailed and relevant information to users who are searching for a specific product, service, or topic. Long-tail keywords can be an important part of a well-rounded SEO strategy, as they can help to improve the relevance and visibility of your website in search engine results pages. By incorporating long-tail keywords into your website’s content, you can improve the chances that your site will be found by users who are looking for the specific products, services, or information that you offer.