# Digital marketing knows the funnel. It rarely knows the person in front of it.

Canonical: https://www.searchresultoptimization.com/digital-marketing/
Author: Johannes Faupel

On this page

**What it is**
Digital marketing is where search meets money: campaigns, clicks, conversions.

**The problem until now**
Reporting counted visits, so every need that was met without a visit stayed invisible.

**What you can do from here**
You can see what a click is worth, where demand is met elsewhere, and which pages still earn a visit.

![Digital marketing: a query shows a result page, the page sends a click or answers without one, the click becomes revenue](https://www.searchresultoptimization.com/images/maps/click-through-rate-digital-marketing.svg?v=1790368036)
*Digital marketing: How the parts depend on each other.*

## Try this first
<https://www.searchresultoptimization.com/digital-marketing/#try-this-first>

Three tests, about ten minutes. They show where demand is met without a visit.

Tests on this page you have run: 0 of 3. The count stays in this browser only.

Test: Digital marketing

- Open Google Search Console and compare impressions with clicks for your top query group.
- Put it aside for a moment.
- Think: is the gap growing?
Demand that is met before anyone clicks.

Test

- Search a query that brings you visitors and read the snippet.
- Open your landing page and read its first sentence.
- Think: does that sentence answer the promise in the snippet?
Where a visit is lost after the click.

Test

- Write down what one click is worth to you in euros.
- Put it aside for a moment.
- Think: which pages earn that, and which only collect impressions?
What a click is actually worth to you.

Digital marketing has the densest search results of all five fields. Dense results look like completeness. They are mostly agreement.

## Topics in this field
<https://www.searchresultoptimization.com/digital-marketing/#topics-in-this-field>

[Search engine optimization](https://www.searchresultoptimization.com/digital-marketing/search-engine-optimization/): A page one ranking can be a beautiful storefront on a street where no one ever goes.

[Conversion rate optimization](https://www.searchresultoptimization.com/digital-marketing/conversion-rate-optimization/): A higher rate on a page that was reached by the wrong people is a more efficient way of losing them.

[Click-through rate optimization](https://www.searchresultoptimization.com/digital-marketing/click-through-rate-optimization/): Impressions without clicks look like a headline problem.

[Search engine marketing](https://www.searchresultoptimization.com/digital-marketing/search-engine-marketing/): Advertisers optimize the quality score and rarely see the mechanism that decides the price.

[Share of search](https://www.searchresultoptimization.com/digital-marketing/share-of-search/): The portion of category searches that name your brand, used as an early reading of demand and as an argument in a budget meeting.

[Search intent](https://www.searchresultoptimization.com/digital-marketing/search-intent/): Search intent is the reading a search engine gives a query.

[Landing page optimization](https://www.searchresultoptimization.com/digital-marketing/landing-page-optimization/): The page did not start on the page.

[Keyword research](https://www.searchresultoptimization.com/digital-marketing/keyword-research/): Consider that no one searches for websites.

[Content marketing](https://www.searchresultoptimization.com/digital-marketing/content-marketing/): How many guides to the same subject does a market need.

[Customer journey mapping](https://www.searchresultoptimization.com/digital-marketing/customer-journey-mapping/): The map shows the stages the company can see.

Each page here states the settled part of a topic in a few sentences, then names what people actually want to know about it.

## The other fields
<https://www.searchresultoptimization.com/digital-marketing/#the-other-fields>

- [Information retrieval](https://www.searchresultoptimization.com/information-retrieval/)
- [Human-computer interaction](https://www.searchresultoptimization.com/human-computer-interaction/)
- [Computational linguistics](https://www.searchresultoptimization.com/computational-linguistics/)
- [Social epistemology](https://www.searchresultoptimization.com/social-epistemology/)

## Everything in this field, on one screen

Each point is a page of digital marketing. Drag, zoom, and click a point to open that page. The whole site is drawn on the [knowledge graph](https://www.searchresultoptimization.com/knowledgegraph/).

[See this field inside the whole site →](https://www.searchresultoptimization.com/knowledgegraph/)